was successfully added to your cart.

Basket

B2B co-creation is a powerful way to co-create new business value with your most valued customers by closely iterating back and forth throughout the innovation process. Our approach is to combine methods from Design Thinking, Lean Startup and Business Model Innovation with specific customer facing formats to inspire participants whilst engaging with the key values of user, business and technical partner-buyer perspectives.

New revenue ventures will compliment strategic perspectives. HR will gain holistic cross-disciplinary thinkers and do-ers. Sales managers will gain higher and faster hit rates, all-the-while, fostering closer and stronger customer network relationships with the partner company.

The goal of this article article is to give you key insights into how we run B2B co-creation programs, whilst sharing some of our best practices and learnings along the way.

Read the full article over at Board of Innovation.

 

Mike Pinder

About Mike Pinder

Mike Pinder is Expertise Lead & Senior Innovation Consultant at Board of Innovation, helping global Fortune 500 to innovate like startups from innovation strategy to design thinking, lean startup and business model innovation to create intrapreneurial troublemakers. With 10+ years’ experience guiding executives and project teams, cross-industry in B2B/B2C for clients like GE, ABinBev, ZF, Logitech, ING, Bpost. His research interests center around external hacker innovation communities and their role on design trajectories within large corporates.