B2B co-creation is a powerful way to co-create new business value with your most valued customers by closely iterating back and forth throughout the innovation process. Our approach is to combine methods from Design Thinking, Lean Startup and Business Model Innovation with specific customer facing formats to inspire participants whilst engaging with the key values of user, business and technical partner-buyer perspectives.
New revenue ventures will compliment strategic perspectives. HR will gain holistic cross-disciplinary thinkers and do-ers. Sales managers will gain higher and faster hit rates, all-the-while, fostering closer and stronger customer network relationships with the partner company.
The goal of this article article is to give you key insights into how we run B2B co-creation programs, whilst sharing some of our best practices and learnings along the way.