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New article out on the limitations of our thinking and doing about innovation when we stick to framing from a desirability, viability and feasibility perspective.

The desirability, viability, feasibility Venn diagram is everywhere when it comes to innovation and new business design. It has been useful in explaining the logical order to run the innovation process, but it is time we put it behind us. We need to evolve the field. We have bigger issues than merely solving customer needs and problems.

Mike Pinder

Mike Pinder is a cross-industry business innovation expert & consultant, thought leader, author, lecturer & international keynote speaker on innovation. He's driven by using innovation to leave the world a better place than we found it. Mike is a co-founder of Wicked Acceleration Labs (an industry-academia research lab aimed at tackling wicked problems), Member of Board of Advisors at Global Innovation Institute (GInI), & Honorary Practice Fellow at Imperial College London Business School. Mike consults and leads across innovation strategy, Design Thinking, Lean Start-up, Business Model Innovation in both B2B and B2C, guiding c-level innovation strategy, innovation accelerator design, co-creation, capability programs, academic research, executive education (Exec Ed) university program design, intrapreneurship, digital transformation, sprints & more.