New article out on the limitations of our thinking and doing about innovation when we stick to framing from a desirability, viability and feasibility perspective.
The desirability, viability, feasibility Venn diagram is everywhere when it comes to innovation and new business design. It has been useful in explaining the logical order to run the innovation process, but it is time we put it behind us. We need to evolve the field. We have bigger issues than merely solving customer needs and problems.
