The whiplash journey of Mattel’s beloved kids’ toy range perfectly sums up the fundamentals and key challenges of managing continuous, successful corporate innovation.

Avoid He-Man sized innovation mistakes

And now for something a bit different: key lessons from the history of Mattel’s kids toy range, He-Man and the Masters of the Universe. The brand’s journey perfectly demonstrates the fundamentals and challenges of managing continuous, successful corporate innovation.

In highly competitive market conditions, Mattel instinctively undertook the innovation process (well before Design Thinking and Lean Startup were even things), and they won big. But that triumph led to monumental downfall within a heartbeat. Learn how and why He-Man’s extreme success didn’t translate into an engrained and sustainable growth engine, innovation culture, and repeatable capability.

He-Man and his friends looked like they could break a Jedi in half physically – and did so (financially, that is).

Read article now
Mike Pinder

About Mike Pinder

Mike Pinder is a Senior Innovation Consultant at Board of Innovation, helping global Fortune 500 to innovate like startups from innovation strategy to design thinking, lean startup and business model innovation to create intrapreneurial troublemakers. With 10+ years’ experience guiding executives and project teams, cross-industry in B2B/B2C for clients like GE, ABinBev, ZF, Logitech, ING, Bpost. His research interests center around external hacker innovation communities and their role on design trajectories within large corporates.

Get in touch

If you’re interested in talking to me about a project, potential role, a speaking opportunity or booking. it would be great to hear from you.