Happy to announce that I’ll be giving a keynote at the 2nd Design Thinking for Business Innovation Summit on 6th and 7th of February in Barcelona, Spain.
I’ll be speaking about: “Applying design thinking across the innovation process within the industrial B2B co-creation context” covering:
- Design thinking has gained much attention at strategic and executive levels within Fortune 500 corporates to manage global disruption. However, little is shared about how it is applied across the entire innovation process, particularly in a slow-moving, heavy industrial context
- Mike will share first-hand insights leading the design and development implementation of a global B2B co-creation innovation accelerator within the heavy industry context over the past two years, training over 150 cross-disciplinary profiles
- He will share how design thinking, lean startup and business model innovation are successfully applied to drive new disruptive innovation outcomes with business impact
About the conference
We are pleased to invite you to the 2nd Design Thinking for Business Innovation Summit on February 6th-7th, 2020, in Barcelona, Spain. This B2B event will help participants learn more about using design thinking to create innovation in technology, products, services, business models, processes and organisations.
At the Summit, we will discuss the impact of customer experience and focus on individual scenarios in business development. Also, we will discuss the problems and prospects of collective design thinking, which allows you to see the situation from many different angles, and one of the main themes will be the role of empathy, which has a huge impact on the design-thinking process.
There will also be special attention paid to digital design thinking, which is a digital customer insight tool to fuel the organisation with an understanding of what happens as customer demands change, the market dynamics become more asymmetric and technologies transform. Digital innovation can enhance traditional business models and processes with digital technologies or invent entirely new engagement models and business models.