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Whilst guest editing Touchpoint (Vol 11, No.1), The Journal of Service Design the past 6 months, I also authored a provocative piece on the role of Service Design whilst working with Fortune 500’s titled, ‘Applying Service Design While ‘Innovating like a Start-up’. The role of service design in global Fortune 500 project teams’.

I hope that the article stimulates critical discussion about the role of innovation methodologies in general whilst explaining on a more high level, what they aim to achieve in terms of knowledge. That way duplication and complication of terminologies can be avoided so that iterative, knowledge seeking ways of working can function in support of de-risking innovation projects. Looking forward to feedback and discussions.


Applying Service Design While Innovating Like a Startup. The Role of Service Design in Global Fortune 500 Project Teams

Title: Applying Service Design While ‘Innovating like a Start-up’. The role of service design in global Fortune 500 project teams


How do corporate innovation teams de-risk projects across the innovation process in relation to service design? How does service design address high level early stage uncertainty for corporate start-up teams? Does service design function as an effective stand-alone discipline for corporate start-ups? What follows are some of Board of Innovation’s key insights formed whilst guiding intrapreneurial teams across the innovation process within global Fortune 500 organisations.

Full article: 

Mike Pinder

Mike Pinder is a cross-industry business innovation expert & consultant, thought leader, author, lecturer & international keynote speaker on innovation. He's driven by using innovation to leave the world a better place than we found it. Mike is a co-founder of Wicked Acceleration Labs (an industry-academia research lab aimed at tackling wicked problems), Member of Board of Advisors at Global Innovation Institute (GInI), & Honorary Practice Fellow at Imperial College London Business School. Mike consults and leads across innovation strategy, Design Thinking, Lean Start-up, Business Model Innovation in both B2B and B2C, guiding c-level innovation strategy, innovation accelerator design, co-creation, capability programs, academic research, executive education (Exec Ed) university program design, intrapreneurship, digital transformation, sprints & more.