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Happy to announce that I’ll be guest speaking at the Service Design Network Netherlands Chapter on the role of Service Design for Innovation & Startups

“Mike will share his experiences working with global Fortune 500 project teams and will locate Service Design as a discipline across the corporate innovation landscape. He will present insights into what intrapreneurial innovation funnels are inherently trying to achieve in terms of ‘knowing’ across entire projects whilst critically-presenting the role service design can optimally play. His article can be found here:”


This event is aimed at two audiences:

  • Service designers currently working in innovation contexts, or those who would like to explore opportunities there
  • Innovators within both corporate and start-up settings who are interested in where and how service design can support their work


This event will be hosted online. Those who register successfully will be emailed a link to participate in the videoconference two days prior to the event. Please join the waitlist if the event fills up, because we may choose a different video conference platform and open more spaces.

PROGRAM (times in CEST/GMT+2)

  • 18:30 Event begins
  • Talks by Jesse and Mike
  • Panel and audience Q&A hosted by Stina Vanhoof, from the Service Design Podcast
  • 20:00 (approximately) Event ends
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Mike Pinder

Mike Pinder is a cross-industry business innovation expert & consultant, thought leader, author, lecturer & international keynote speaker on innovation. He's driven by using innovation to leave the world a better place than we found it. Mike is a co-founder of Wicked Acceleration Labs (an industry-academia research lab aimed at tackling wicked problems), Member of Board of Advisors at Global Innovation Institute (GInI), & Honorary Practice Fellow at Imperial College London Business School. Mike consults and leads across innovation strategy, Design Thinking, Lean Start-up, Business Model Innovation in both B2B and B2C, guiding c-level innovation strategy, innovation accelerator design, co-creation, capability programs, academic research, executive education (Exec Ed) university program design, intrapreneurship, digital transformation, sprints & more.