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Pinder, M. How will developments within digital technologies affect the creative industries?

Digital technologies have significant effects on creative organisations as the relationship between end-user and producer is in a state of change. This paper maps out significant key issues and effects on the creative industries, followed by primary research to further investigate the major themes and effects from a spectrum of industry sources and viewpoints. Literature revealed that dramatic changes in strategic management may be required as a result of emerging digital technologies. Primary research was undertaken in the form of qualitative interviews; the results of which generally contrasted with the literature, revealing conflicting opinion from industry perspectives around the current significance and overall impacts of digital technologies. Findings suggest actors in the creative industries are aware of basic impacts, are confident of their trained abilities as gatekeepers to provide higher quality creative value, but are equally fearful of present and future paradigm shifts already taking place.

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