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B2B co-creation is a powerful way to co-create new business value with your most valued customers by closely iterating back and forth throughout the innovation process. Our approach is to combine methods from Design Thinking, Lean Startup and Business Model Innovation with specific customer facing formats to inspire participants whilst engaging with the key values of user, business and technical partner-buyer perspectives…

Read the full article over at Board of Innovation.

 

Mike Pinder

About Mike Pinder

Mike Pinder is a design and innovation management researcher and industry practitioner with an interest in external disruptive hacker innovation activities and its impacts on design trajectories within firms. He has a background in strategic innovation and design management methodologies; paired with industry experience in high tech new product development, R&D prototyping and web technology development for new hardware and software platforms.